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Peacemaker T-Shirt
Regular price £49.99This is calm with teeth. The Peacemaker T-shirt carries one of ÈHRU’s core symbols — the smile that disarms, the face that holds history, defiance, and clarity at the same time. The artwork is heavy on... -
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Unforgettable Camp Collar Shirt
Regular price £49.99This piece is optimism with backbone. The Unforgettable camp collar shirt is where ease meets intention. Cut clean with a relaxed, boxy silhouette, it’s built to breathe — physically and culturally. The soft camp collar sets... -
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Djembe Camp Collar Shirt
Regular price £49.99This is rhythm you can wear. The Djembe camp collar shirt is rooted in movement, sound, and ancestral memory. Inspired by the drum that speaks before words do, the back graphic translates rhythm into form —... -
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Ancestral memory
Regular price £50.00In this design, ÈHRU presents itself not only as a brand, but as a guardian of memory of encoded truth and living tradition. It frames culture not as a trend but as a complex, evolving ecosystem... -
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Vitória é Certa
Regular price £50.00Victory is decided long before the moment arrives. The Vitória é Certa hoodie is built on certainty — the kind that comes from preparation, memory, and control. The phrase translates to Victory Is Certain, not as... -
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Love for the Culture T-Shirt
Regular price From £49.99This isn’t just about aesthetic; it’s about survival and voice. The design reflects ÈHRU’s respect for heritage and the ongoing evolution of culture birthed from struggle, imagination, and defiance. It frames the youth as both inheritors... -
At ÈHRU, luxury is not borrowed. It’s claimed. It is earned in late nights and early hustles, in the hands that build and break and build again. ÈHRU threads that narrative into every garment — heavy fabrics, bold textures, and design details that nod to our cultural backbone. From the Yoruba roots to the global streets, we pay homage to the weight of the past while moving forward, unstoppable.
ÈHRU exists for the heavy ones: the builders, the dreamers, the quiet leaders whose presence alone tips the scale. When you wear ÈHRU, you carry more than fabric — you wear proof that you cannot be reduced or dismissed. You wear the weight of heritage and the promise of elevation
ÈHRU: Nothing Light. Carry it. Own it. Pass it on.
